Golf Business and Management
By:Tim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dickson
Published on 2017-07-20 by Routledge
Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.
This Book was ranked at 14 by Google Books for keyword Business.
Book ID of Golf Business and Management's Books is gp0uDwAAQBAJ, Book which was written byTim Breitbarth,Sebastian Kaiser-Jovy,Geoff Dicksonhave ETAG "DyOW0qnfCkg"
Book which was published by Routledge since 2017-07-20 have ISBNs, ISBN 13 Code is 9781317351580 and ISBN 10 Code is 1317351584
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