Business
By:O. C. Ferrell,Geoffrey A. Hirt
Published on 2003-06-01 by McGraw-Hill/Irwin
Business: A Changing World is the fastest growing introduction to business text available today. Its success is due in large measure to the real-world, skill-building, decision-focused framework in a compact and timely format, as well as the authors' commitment to providing the content and teaching materials that instructors and students desire. Contemporary examples and boxed features help the fundamental concepts of business come alive for students. The authors provide an abundance of new real-world examples, cases, boxed features, and exercises to make the course interesting and exciting. Feedback from adopters and reviewers alike indicates that they have done an excellent job in providing a complete teaching package that engages and connects students to the realities of business. Authors O.C. Ferrell and Geoff Hirt emphasize the important issues and challenges facing business today, but they also believe that there must be a balance in coverage to avoid an over-emphasis of trendy topics. They believe that students must first learn some of the fundamental concepts that provide a foundation for understanding the world of business. trail-blazing tradition that made the 3rd edition so successful. In addition to Cybertrek icons throughout the text that lead the students directly to the wealth of information available on the online learning center, a new chapter on Information Technology and e-Business is a heralded feature of the new edition. And the new dot.comment boxes provide commentary on internet-related business issues. All chapters in the new edition have been updated with the latest knowledge and best practices that are appropriate for coverage at the introduction to business level, including such important information as NBES, WTO, Mercosur, APEC, the future for small business, and 2000 census data.
This Book was ranked at 22 by Google Books for keyword Business.
Book ID of Business's Books is FDLyvQAACAAJ, Book which was written byO. C. Ferrell,Geoffrey A. Hirthave ETAG "Y0ZmF4cf1Dg"
Book which was published by McGraw-Hill/Irwin since 2003-06-01 have ISBNs, ISBN 13 Code is 9780072936308 and ISBN 10 Code is 0072936304
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Book which have "493 Pages" is Printed at BOOK under CategoryBusiness and Economics
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